RESUME

Kimberly M. Austin
Professional Portfolio: http://www.kimberlymaustin.com
Simpsonville, SC 29680 ▪ (864) 757-4879 ▪ kimberlymaustin@gmail.com

Education

ECPI University      Greenville, SC      May 2009 – June 2013
Bachelor of Science in Computer & Information Science
Major in IT/Web Development

ECPI College of Technology       Greenville, SC      February 2006 – November 2007
Associate of Applied Science in Computer & Information Science
Major in IT/Web Design

Professional Experience

BMW Car Club of America, Greenville, SC June 2016 – Present
Communications Director

• Responsible for all email and online communications as Email Marketing Manager
• Manages raffle, national events, renewal notices, welcome and lapsed member campaigns
• Oversees the proofing and content for Roundel Weekly email newsletter
• Produces, writes, edits, and sends News to National Officers and Chapter leadership
• Creates the Regional Event Newsletters and approves events calendar events
• Responsible for website content management on National and all club managed websites
• Monitors website traffic, referrals, and top content via Google Analytics
• Provides quarterly email and website reporting to the board
• Assists with the layout and content for the BMW CCA smartphone app
• Coordinates the Club’s annual membership drive
• Writes press releases and distributes to appropriate media

AAA Carolinas Charlotte, NC November 2015 – June 2016
Email Marketing Manager

• Manage Email Marketing Strategy and Campaigns for 5 Lines of Business
• Develop Member Journey with Mass Marketing, Transactional, Triggered and Drip Campaigns
• Implement Best Practices for Email List Management and Email Creatives
• Coordinate Email Marketing Strategy with Social Media and Print Campaigns
• Schedule Email Campaigns and Maintain Email Marketing Calendar Daily/Weekly/Monthly
• Analyze Email Marketing Campaigns and Make Recommendations for Improvements
• Collect, Report and Analyze Data using Salesforce, Litmus, Adobe and Google Analytics
• Lead Weekly/Monthly Email Reporting Meetings to Improve and Optimize Campaigns
• Measure ROI through Deliverability, Opens, CTR, Conversions, Benchmarks and Retention
• Mentor Marketing Managers and Digital Team with Email Marketing Best Practices
• Proof Email Content for Relevancy, Accuracy, Brand Consistency, and Deliverability
• Design Marketing Banners to Assist Digital Marketing Team with the Website
• Assist Email Designer with Responsive Template Designs and Coding
• Code Supporting Web Landing Pages in Shortstack
• Coordinate with Staffing Agencies for Direct Hire Placements
• Interview and Test Potential Candidates for Digital Marketing Team
• Train New Team Members into Email Marketing Coordinator Role

Fresh Water Systems Greenville, SC February 2015 – November 2015
Email Marketing / Digital & Print Marketing / Social Media / Corporate & Product Branding

• Manage E-Commerce Email Marketing Strategy and Campaigns
• Plan and Implement Social Media Strategy and Campaigns
• Design Marketing Banners to Assist Web Production Team with Website
• Develop New Logos and Branding Identity for Company Products and Services
• Update Existing Brochures, Labels and In-Print Marketing Materials
• Create New Product Marketing Materials for Trade Shows
• Assist in Launching and Managing Customer Reviews System for Website
• Photograph and Assist in Organizing Corporate Events
• Direct Special Marketing Projects
• Train and Mentor Marketing Interns
• Project Manager for Special B2B Marketing Partnerships

Medals of America       Fountain Inn, SC      April 2008 – January 2015
Web Design & Development / Content Management / Email Marketing

• Manage E-Commerce Website Content, Products and Graphics
• Liaison for 3rd Party Software Company in Support Issues
• Lead 3rd Party Website Software Upgrades
• Upload New Products and Graphics Seasonally
• Design Marketing Banners to Compliment Catalog Circulations and Email Campaigns
• Create Paid Ad Banners & Graphics for PPC and Remarketing Campaigns
• Assist in Launching and Managing Comparison Shopping Engines
• Implement Coupon Codes and Creative Marketing Strategies
• Support Social Media & Blogging Campaigns
• Install and Manage Chat Software Solutions
• Set Up, Layout and Manage Wholesale Website
• Develop & Manage Wholesale Email Marketing Campaigns
• Track Sales and Performance through Google Analytics
• Aid Print Press Team in Company Photo Shoots
• Produce Exclusive Company Product Designs
• Compose Technical Documentation for Web Procedures
• Train and Mentor Team Member

Kimielo Marketing & Design, LLC      Simpsonville, SC      January 2012 – Present
Web Development/Internet Marketing

• Acquire and Maintain New Client Accounts
• Create and Manage Email Marketing Campaigns
• Develop and Manage Multiple Client Small Business and Personal Websites
• Produce Branding Logos, Content and Product Concepts
• Provide Basic Search Engine Optimization Services
• Perform Website SEO and Performance Audits
• Formulate Marketing and Optimization Strategies
• Set Up, Layout and Manage Small Business E-Commerce Solutions
• Manage Invoices, Payments, Quotes and Receipts for all clients.
• Install and Manage Chat Software Solutions
• Track Client Sales and Performance through Google Analytics

SamJay & Company, LLC      Simpsonville, SC      September 2012 – June 2014
Creative Director / Artist

• Assisted in Overall Product Concepts and Research
• Designed Doll Faces and Personas through Sketches
• Developed Doll Faces through Hand Painted Prototypes
• Purchased Materials for Product Enhancement
• Produced Graphic Design Files for Printing
• Formulated, Tested and Finalized Creative Processes
• Composed Technical Documentation of Specifications and Processes
• Devised Methods to Increase Productivity through Automation/Sublimation
• Created Product Tags and Mock Ups for Packaging

CMS, Email Platform and Project Management Software Experience
Content Management

• Ability Commerce
• Volusion
• Word Press
• Big Commerce
• Shopify
• Omnistream
• Squarespace
• WooCommerce
• Frontpage
• GoDaddy E-Commerce
• GoMembers

Email Marketing

• Salesforce
• Exact Target
• Bronto Software
• Volusion
• Send Grid
• iContact
• Vertical Response
• Mail Chimp
• Constant Contact
• Magnet Mail

Analytics and Testing

• Litmus
• Google Analytics
• Adobe DTM

Project Management

• Asana
• Marketing Central
• Clarizen

Skill Set

• HTML
• CSS
• JavaScript
• Google Analytics
• Dreamweaver
• Photoshop
• Fireworks
• Technical Writing
• E-Commerce
• Content Management
• Email Marketing
• Social Media
• Facebook Marketing
• Consumer Shopping Engines
• PPC & Remarketing Ads
• Affiliate Marketing
• Identity Branding
• Word
• Excel
• PowerPoint
• My SQL
• J-Query
• WordPress
• Management
• Customer Service